Jobsfiller
Website Citi
Job Description:
Lead the operations and execution of direct response search marketing campaigns for credit card, bank, and mortgage acquisitions, with an emphasis on leading the US Consumer Marketing’s (USCM) media and creative QA, control process, and management of the team’s search budget.
Job Responsibilities:
- Manage the tracking, testing, and QA of all paid search campaigns for the accuracy, functionality, and documenting as necessary to ensure flawless execution of media.
- Work closely with agency partners and other vendors, including agency media and analytics teams, to ensure that they provide maximum value to Citi by delivering flawless execution and value-add strategic support to Acquisitions team.
- Manage monthly media budgets to ensure investment is spent correctly and efficiently to deliver maximum value to the business.
Job Requirements:
- A keen sense of curiosity and willingness to ask questions that can drive positive change
- An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making
- Working with key partners across the business including Cards and Bank product, marketing, martech, data science, legal, and compliance teams
- Utmost attention to detail and strong organization skills especially as it pertains to following legal and compliance guidelines
- Proactively looking for ways to improve existing processes to drive efficiencies
Qualification & Experience:
- Previous agency experience a plus
- Strong understanding of digital marketing and customer experience. Previous work with acquisition marketing campaigns is a plus
- 4-5 years marketing experience
- Preferred candidates will have a strong working knowledge of bid management tools, direct search engine UI’s, and campaign restructure experience
Job Details:
Company: Citi
Vacancy Type: Full Time
Job Location: New York, NY, US
Application Deadline: N/A
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