Saturday , September 23 2023

Ford Hiring – Digital Content Specialist

Website Ford Motor Company

Job Description:

The Digital Content Specialist is a member of Ford Pro’s Digital & UX group within the Marketing team. This position supports Ford Pro’s website and legacy commercial sites (with specific oversight of and is the business point of contact for day to day site content management and authoring. Core responsibilities include project management and site maintenance, lead prioritization efforts for all strategic enhancements and site updates driven by stakeholders, and ownership of authoring team. This role will partner closely with product owners, technology teams, and other marketing functions for various offerings including, but not limited to, Vehicles, Intelligence, Charging, Finance and Service.

Job Responsibilities:

  • Ongoing competitive assessment and benchmarking of digital best practices
  • Manage and maintain and legacy sites content and experience (includes regular releases, new launches, special campaigns)
  • Monitor and execute multiple initiatives and projects simultaneously
  • Support senior leadership team for any communication and presentation needs
  • Partner with FordPro Canada digital team to ensure consistency and alignment of NA launches
  • Verifying and closing all jira production tickets by working with and managing Authoring team
  • Serve the vertical partners as the key point of contact for update requests and prioritization of business needs into web presence
  • Support MYCO process in partnership with product marketing/brand managers, and partner with Retail/Enterprise team to ensure cross-enterprise commonality or functionality when necessary
  • Site & functional testing/validation (both launch and regular releases) to aid in identifying errors or defects not covered by the Perficient test team responsibilities (ie. copy accuracy, functional process and data accuracy)
  • Determine strategies to elevate promotions, offers, programs and any other critical messages on site
  • Manage stakeholder expectations by proactively identifying problems and solutions

Job Details:

Company: Ford Motor Company

Vacancy Type: Full Time

Job Location: Michigan, US

Application Deadline: N/A

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