Goodwill Careers – Marketing and Communications Operations Specialist

Job Description:

Internal Frequent interaction with all GII departments and staff, including close collaboration with Strategic Partnerships Activation Team. External Frequent contact with marketing, public relations, and advertising / media staff in for-profit and non-profit organizations and media outlets

Job Responsibilities:

• Provide operational support for the Goodwill Industries International (GII) marketing and communications (MarCom) department
• Coordinate data collection and tracking of priority campaigns and initiatives for ongoing evaluation of performance for continuous improvement GII MarCom Operations
• Coordinate and support development of brand and creative assets, including Goodstock, GII’s custom and proprietary photography stock library
• Coordinate and support key Goodwill member engagement touchpoints including virtual consultations, webinars, trainings, and affinity groups in order to support the optimization of marketing and communications efforts in local markets
• Provide ongoing development and coordination of key internal communications processes and project management
• Provide day-to-day coordination of GII’s social influencer engagement strategy, including research, relationship management and operational support
• Manage technical aspects of key marketing systems including intranet and digital asset management (DAM) platform
• Provide general support to the brand management team in organizing and enhancing member engagement for the GII MarCom department
• Support development and distribution of GII-produced marketing campaigns, including seasonal retail, donor, and mission awareness campaigns
• Provide administration and coordination support to ongoing brand management and development initiatives
• Support the brand management team in the development, distribution and implementation of ongoing public-facing national marketing and brand initiatives
• Marketing and Brand Development
• Create and maintain metrics reports on campaign engagement, effectiveness, and business impact
• Provide administrative support, as needed, for the Chief Marketing Officer and brand management team, including scheduling support and processing of invoices
• Coordinate and support engagement and collaboration between the GII MarCom group and Goodwill member organizations to advance mission and brand awareness locally
• Goodwill Member Engagement
• Coordinate, edit and disseminate regular communications to the Goodwill Marcom community, including email newsletters and surveys

Job Requirements:

• Ability to operate with minimal supervision and demonstrated self-initiative
• Ability to travel as necessary
• Ability and willingness to learn necessary technology
• Proficient in Microsoft and Adobe Creative products
• Strong problem solving and process improvement skills
• Meticulous attention to detail
• Demonstrated writing skills and a strong understanding of communications concepts and practices, including marketing, advertising, public relations, and digital/social platforms
• Superior project coordination and interpersonal skills
• Excellent organization skills planning, ability to prioritize projects, manage multiple tasks simultaneously, set and meet deadlines, and adhere to schedules
• Excellent oral, written, and presentation communication skills

Job Details:

Company: Goodwill Industries International

Vacancy Type: Full Time

Job Location: Rockville, MD, US

Application Deadline: N/A

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